DESIGN

In addition to providing trend and color direction, I also work with clients to design cohesive, attractive, saleable lines.

Color merchandising is one aspect of my design services. Using the palette, I color the line style by style to appeal to the targeted customer, unify collections, and elevate perceived value. A well merchandised line significantly increases sell-in and sell-through.

Marmot: trend, color, and merchandising direction.

Prints and graphics are a fantastic way to add visual interest to a line. They can help tie collections together, add an on-trend pop, and promote brand identity. My surface design services range from creating all-over, repeat prints to engineered prints to graphic hits.

Chaco: design of accessories line, including graphics for tees, hats, and belts.

Finally, trims add the finishing touches to product. I can design labels, pulls, webbing and other decorative details to enhance product lines. Attention to detail does not go unnoticed.

Sierra Designs: redesign of sleeping bag line including color, interior prints, and trim details.